Lifetime Brands
Shopify Replatform, Redesign, Design System
– Built a flexible, scalable design system to support the redesign of eight Shopify Plus websites for their portfolio of home goods.
– Analyzed user data to identify pain points and used insights to restructure navigation, simplify filtering, and streamline the shopping experience.
– Drove measurable improvements in conversion rates, customer engagement, and admin operational efficiency across all brand sites.
– Brands Include: Taylor, Chef’n, Rabbit, Mikasa, Pfaltzgraff, Fitz & Floyd, Built NY, Planetbox
