Senior UX/Product Designer for eCommerce and DTC brands on Shopify Plus.
Certified UX Professional with 13 years in eCommerce and DTC product design.
How I Can Help
UX/Product Design
Hands-on design across the customer journey, from landing pages through checkout and account, built to feel effortless.
Strategy & Roadmapping
Turn business goals into a clear, prioritized UX roadmap, so your team always knows what to build next.
Design Systems
Systems that keep design and development in sync, so growing teams stay consistent without slowing down.
UX Audits
A deep-dive that surfaces friction and missed opportunities, with clear next steps before you commit to a bigger redesign.
Selected Work
Vuori Clothing
Designed the VIP portal now serving 80,000+ Vuori members, plus the account dashboard and design system behind it.
View More Info
Trade Coffee
Redesigned Trade Coffee’s account dashboard, raising usability scores 32% during their Shopify replatform.
View More Info
Lifetime Brands
Built one design system flexible enough to give eight home goods brands their own distinct identity, without turning into eight separate sites to maintain.
View More Info
2Modern
Replatformed 2Modern to Shopify and restructured its information architecture, giving a large, complex catalog of designer furniture a clearer path from browse to purchase.
View More Info
Ways to Work Together
Ongoing Partnership
A senior design partner embedded in your team, typically through a monthly retainer, so momentum never stalls between projects.
Scoped Project
A defined redesign, audit, or system build with a clear start and finish, scoped and quoted before any work begins.
Standalone Audit
A fixed-price, fixed-timeline review of your site, delivered as a clear diagnosis with prioritized next steps and no obligation to continue.
